PERSONAL & DAILY CARE

Personal care, structured around development priorities.

Explore development directions for toothpaste, soaps, wax-based products, and other personal care needs. Final products, formulae, claims, and manufacturing scope remain subject to project and licence review.
Neutral concept of toothpaste, soap, wax-based products, and extended personal-care formats
01

PASTE & GEL DIRECTIONS

TOOTHPASTE

PASTE & GEL DIRECTIONSBuild the brief around cleaning experience, taste, foam, freshness, flavour, and pack; review filing and evidence separately for specific claims.
Unbranded toothpaste, toothbrush, paste and gel concept
02

EVERYDAY & SPECIALTY FORMATS

SOAP

EVERYDAY & SPECIALTY FORMATSDevelop everyday or specialty soap formats around the intended use, including the soap system, hardness, foam, rinse, fragrance, colour, form, and packaging; final product status, formula, and wording remain project-specific.
Neutral concept of everyday and specialty soap formats
03

LIP BALM · ZICAO BALM

WAX-BASED PRODUCTS

LIP BALM · ZICAO BALMDevelop lip balm, Zicao balm, and related formats around oil-wax structure, hardness, application feel, temperature stability, filling, and packaging fit; final materials, formulae, and claims remain project-specific.
Neutral concept of colourless lip balm and Zicao balm
04

VERIFY SCOPE FIRST

EXTENDED LICENSED CATEGORIES

VERIFY SCOPE FIRSTAssess fit against licence, product status, market, and documentation; unverified categories, claims, and processes are not presented as Watertrust capabilities.
01Product brief02Status & scope review03Sampling04Confirm & deliver
Imagery communicates categories and packaging directions, not ready formulae, client products, or confirmed claims.