We shape the solution around its intended benefits, develop samples, and refine them through client evaluation.
01
Benefit direction and product solution
For benefit-led projects, we first clarify the core objective, target user, featured ingredients, product format, and claim direction, then shape the solution around positioning, quantity, budget, and timing. Where the direction is uncertain, Watertrust provides professional recommendations based on the project.
02
R&D and sampling
Samples are developed around the agreed benefit and formulation direction, with texture, fragrance, colour, and sensory feel refined alongside stability, featured ingredient application, and the feasibility of later efficacy testing.
03
Evaluation, feedback and refinement
The client evaluates the samples and identifies what to retain or adjust. Watertrust then refines the product through further feedback until the final sample and requirements are approved by both parties.