OEM
The client provides a defined product requirement, benchmark, formula, or technical standard, and the factory manufactures to the approved specification.
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OEM or ODM?
The key difference is who provides the product solution and how deeply development is involved.ODM
The client provides brand positioning and product goals, while the factory supports formula, format, sampling, and production development.
How to choose
OEM suits a mature existing direction; ODM suits an idea that needs R&D support. A project may combine elements of both.